Consumers seek out socially or environmentally responsible brands and products. Today’s consumers expect companies to focus on more than the bottom line—addressing social and environmental issues is also important. According to March 2015 polling by Cone and Ebiquity, 91% of internet users worldwide expected companies to do more than make a profit. Such demand can actually affect…
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Attitudes among business leaders about the relationship between business and social change are shifting. On the one hand, executives understand that their businesses have an important role to play in solving social problems. On the other hand, the value of corporate social responsibility isn’t clear and many believe a new approach that delivers more return…
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Ever since the publication of Milton Friedman’s book; Capitalism and Freedom, there has been constant debate of corporate social responsibility and profits, both in the business world, as well as the academic field. The debates now transcend to another level, whether businesses exist for “reason” or profits. Put his argument in simplicity, Milton thinks that…
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Corporates have scrambled to meet their corporate social responsibility (CSR) obligations under the new Companies Act, 2013. This is not a surprise, as most companies have not regarded CSR as a business priority. The positive outcome is that the act has compelled an introspection. Jeremy Rifkin’s latest book, The Zero Marginal Cost Society, contains within…
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Today, we hear a great deal about Chinese M&A deals, Chinese money and investment pouring into diverse markets, and even Chinese loans being used to bail out struggling economies. Combined with press coverage of Chinese tourists and elites rushing abroad to spend lots of cash on real estate and luxury goods, the world must be…
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Is a company that has a strong corporate social responsibility (CSR) reputation more likely to be a better user of digital media? Are its web sites and other digital communications more useful and have better content? We might expect a connection between sustainability performance and the communication of a company’s CSR program. But is there…
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Economic globalization and the increased scrutiny of transnational and multinational corporations over the past few decades has given rise to the present climate of opinion, with its widespread aversion to the «soulless corporation». Today, the responsibility of business is arguably not simply to increase profits but to achieve profit-maximization through corporate social responsibility and the…
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This year, 63 percent of the companies involved in CSR will allocate between EUR 5,000 and EUR 500,000 for projects of social responsibility and sustainability. Thus, 14 percent will spend between EUR 5,000 and EUR 10,000, 27 percent will spend between EUR 10,000 and EUR 50,000, while 21 percent will spend between EUR 50,000 and EUR…
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El involucramiento de las empresas con la comunidad no se limita a abrir la cartera, sino a participar en la solución de problemas reales y profundos. En los últimos años ha crecido el involucramiento de las empresas con las comunidades, a través de donativos, organización de eventos, concursos y más, ¿pero qué ha faltado en…
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